About us

Nirosha Subramanian

Founder & product builder · FeePay and Birth360

Nirosha leads Panai Technologies Private Limited. She started her career as a software engineer, designing and migrating databases for global clients, and today does what she enjoys most — turning everyday problems she has seen up close into products people can use. FeePay is the first. Birth360 grew out of her work with families.

  • 4 yrsSoftware engineering at Cognizant
  • 2Products built under Panai
  • 6 yrsSupporting families in Coimbatore
Product · FeePay

A problem seen every month, in every class group.

As her children joined yoga, Bharatanatyam and art classes, she saw the same bottleneck every month in the class WhatsApp groups: unorganised payment lists with no descriptions, followed by repetitive, endless fee reminders. Tracking by hand who has paid and who still owes was a task she wanted to remove.

FeePay is her answer — a recurring fee collection platform for class-based education businesses. It handles students, batches, monthly dues, WhatsApp reminders, payment links and receipts, so owners spend less time chasing fees and more time teaching.

Visit FeePay
FeePay on an iPad: the fees screen showing this month’s totals and each student’s payment status
Engineering foundation

Where she learned to build.

Nirosha spent four years at Cognizant as an Associate SQL Developer (2013–2017), designing databases and handling large migrations for clients including ASDA (Walmart) and GlaxoSmithKline. Working as a business analyst on clinical-trial systems taught her to understand a process before building for it — the same approach she brings to every product.

  • SQL Server
  • MySQL
  • Data migration
  • Database design
  • Business analysis
  • Product design
Product · Birth360

From a birth that didn’t feel her own, to a practice of care.

During her first pregnancy, she and her husband experienced the common lack of information and followed the conventional hospital path, resulting in a birth experience that did not feel like her own. For their second child, they travelled to Birth Village in Kochi, where midwife Priyanka guided them through a respectful, informed and empowering birth — an experience that fundamentally shifted her work.

For the past six years, she has guided families across Coimbatore through pregnancy, childbirth and the postnatal months, so that no woman feels unheard in her motherhood journey.

Visit Birth360
Behind Birth360

Training and qualifications.

  • Lamaze childbirth education under Dr. Vijaya Krishnan.
  • Infant massage instructor training.
  • Lactation consultant and Infant and Young Child Feeding counsellor with the Breastfeeding Promotion Network of India at PSG Hospital, where she practiced for a year.
  • Doula training with Doula Collective India under Divya Deswal.
  • Rebozo techniques with midwife Naoli Vinaver.
  • Waterbirth International certification with Barbara Harper.
  • Facilitating the collective’s free weekly postpartum listening circles for mothers up to three years after birth.
Contact

Let’s build something that matters.

For partnerships, product enquiries or anything else, write to us and we’ll get back to you.

Email us hello@panailabs.io Start a conversation